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September 24, 2025

Many Apps, Many Ideas, and Juggling Life

Hey friends,

Quick update on where I'm at right now.

I've been leaning more and more into building many small apps. For me, it is the best way to test ideas quickly, see what sticks, and learn fast. Every new app is another experiment. Some will work, some will not, and that is part of the process.

On top of that, I'm trying to understand how the Apple App Store algorithm works. Every tweak in keywords, screenshots, or updates changes how users discover my apps. Sometimes the results make sense, sometimes they do not. But I enjoy learning it.

Along the way, I share my progress in a build-in-public style. Posting content about what I'm building, what works, and what I struggle with helps me stay accountable and maybe encourages others to start building too.

And of course, there is life outside of apps. I'm juggling family life, spending time with my kids, and enjoying moments in between. The balance is messy sometimes, but it keeps me grounded.

So right now, it is all about:

  • Shipping many small apps and testing ideas.
  • Learning the App Store algorithm.
  • Creating build-in-public content around the journey.
  • Not missing the good moments with my kids.

Step by step, figuring it out as I go.

Until next time, George